STRATEGY & REPORTING
Social Media Strategy
Audits, platform strategy, editorial planning, and KPI reporting. The foundation every effective social presence is built on.
STRATEGY FIRST, CONTENT SECOND
Most brands start posting before they've answered the important questions. Who exactly are we talking to? What do we want them to do? Which platforms are worth the investment? What does success look like in 6 months? Without those answers, social media is just noise.
We start with a full audit of your current presence: what's working, what's not, how you compare to competitors, and where the gaps are. From there, we build a platform strategy, content framework, posting cadence, and KPI dashboard aligned to your business goals.
Deliverables include a social media audit report, platform strategy document (which platforms, why, and how), brand voice and content guidelines, editorial calendar template, KPI framework with target benchmarks, and an onboarding session with your team. For ongoing clients, we revisit strategy quarterly and report monthly, so your social media evolves with your business.
Who it's for
Companies starting from scratch, brands that have been posting without a clear strategy, marketing teams that need an external audit, and businesses preparing to hire an in-house social media manager who needs a framework to follow.
STRATEGY & REPORTING
Audits, platform strategy, editorial planning, and KPI reporting. The foundation every effective social presence is built on.
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STRATEGIES WE'VE BUILT
STRATEGY & REPORTING FAQ
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Our audit covers profile completeness and optimisation, content performance analysis (last 3 to 6 months), audience demographics and growth trends, engagement rate benchmarking against industry averages, competitor analysis (3 direct competitors), platform-by-platform recommendations, and a prioritised action plan. Delivered as a PDF report with a 60-minute debrief call.
We set KPIs together at the start based on your business goals. For brand awareness: reach, impressions, share of voice. For engagement: engagement rate, saves, shares. For conversion: link clicks, lead form submissions, tracked conversions via UTM parameters. Every monthly report maps activity to outcomes, not vanity metrics.
