Digital Ecosystem for a Franchise Brand
Maestri della Pasta
Built so their team can open a new restaurant on a Tuesday afternoon
THE WORK
See What We Created
Maestri della Pasta came to us with a Luxembourg pasta concept ready to grow into a European and US franchise. We built them the digital home for it. One platform that does three jobs at once: tells the brand story to diners, makes the business case to franchisees, and serves every regional market with its own pages. Their team runs all of it without us. Opening a new restaurant takes minutes, not weeks. What you see here is a glimpse of an ongoing partnership.
THE BRIEF
Maestri arrived with a concept ready to scale. Italian ingredients, fresh pasta in 90 seconds, and ambition to grow from one Luxembourg restaurant into franchises across Europe and the US. They needed a digital home that could grow with the brand, speak to diners and franchisees without one watering down the other, and stay editable by an ops team that did not want to call a developer for every change.
OUR APPROACH
We built three sites that feel like one brand. A magazine-style brand site for diners. Regional pages for every market they enter. A separate franchise portal for prospective partners. Their team adds new restaurants, edits the menu, and updates opening hours from one place. Franchisees log in and see only their own locations. Nothing technical to learn.
KEY HIGHLIGHTS
- An editorial brand experience that stands out in a category full of template fast-casual sites
- Three sites, one team, one place to edit everything
- Franchisees manage their own restaurants without seeing each other's data
- Opening a new market is a content task, not an engineering project
- Compliance, analytics, and accessibility built in from the start
NOW LIVE
See it for yourself
Ready to Start Your Project?
Let's build something that makes your brand stand out.
