Website and photography
Hospitality · FranchiseA digital home built to scale
Maestri della Pasta came to us with a Luxembourg pasta concept ready to grow into a European and US franchise. We built the platform that grows with it, then shot the food that fills the tables.
The challenge
One brand, two audiences
Maestri arrived with a concept ready to scale. Italian ingredients, fresh pasta in 90 seconds, and the ambition to grow from one Luxembourg restaurant into franchises across Europe and the US.
They needed a digital home that speaks to diners and to franchisees without one watering down the other, serves every regional market with its own pages, and stays editable by an ops team that does not want to call a developer for every change.
01 · Web design
One platform, three jobs
A brand site that tells the story to guests, a franchise portal that makes the business case to investors, and regional pages that serve every market. Their team runs all of it.
The brand site and regional finder
A bold, appetite-first homepage leads into a Find Your Maestri finder. Every market gets its own pages, added in minutes as new locations open.
Menu, mobile-first
Home, menu, dish detail, three taps apart. Pick your shape, pick your sauce, and every dish gets a page of its own.
Inside the build
Details that matter
Three jobs, one platform
Brand story, franchise case, and regional markets, without any of them diluting the others.
Regional pages, on demand
Every market gets its own content and location pages, spun up in minutes as the map grows.
A franchise portal
A dedicated track that makes the business case to prospective franchisees, cleanly separated from the guest experience.
Editable by their team
A CMS built for an ops team, no developer required to publish a change.
Mobile-first menus
Every dish gets its own page, designed to be browsed with a thumb over a plate of pasta.
Built to grow
The platform expands with the brand, one new market at a time.
02 · Photography
Every plate, styled
A full menu shoot. One library that feeds the website, the socials, and everything that comes next.
The outcome
From the first plate to the last click, one partner
More sites
Other websites we've built
Public Sector
Télé Walfer
A commune's local video was scattered and hard to follow. We built a video-first hub the Walferdange team keeps current themselves.
Architecture · Real Estate
M3 Architectes
An award-winning studio with a portfolio that deserved a bigger stage. A drone-led showcase built for large, cinematic imagery.
Ready to Start Your Project?
Let's build something that makes your brand stand out.
