Industrial Storytelling
Norton Clipper
Cinematic industrial storytelling that runs worldwide in 15+ languages.
THE WORK
See What We Created
Norton Clipper is a leading name in construction and cutting tools, trusted by professionals across Europe. We started with one production and kept going. Multiple video campaigns and photo shoots later, our films have been translated into more than 15 languages and distributed worldwide, and our photography runs across their global catalogues. The films, stills and a behind-the-scenes cut below are a slice of that body of work.
Videography
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Photography
BEHIND THE SCENES
THE BRIEF
Norton Clipper, part of the Saint-Gobain group, is a European leader in construction and cutting tools. They needed hands-on content that could travel: show the machines, show the people behind them, and work across markets in multiple languages.
OUR APPROACH
We built a long-running production relationship across multi-location shoots, combining field action, product-in-use sequences, and professional team portraits. Bold, energetic concepts reflect the power and precision of the tools, while staying authentic to the reality of the worksite. Every deliverable was produced to align with Norton Clipper's visual identity for use across web, social, print, and trade events.
KEY HIGHLIGHTS
- Multiple branded video productions and photo campaigns across several years
- Films translated into 15+ languages and diffused worldwide across Norton Clipper's markets
- Photography featured across Norton Clipper's global product catalogues
- Content deployed across digital campaigns, web, social media, and print
MORE PROJECTS
Explore More Work
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