RAK Feelings Collection
RAK Porcelain
Three chefs, three feelings, three films for RAK Porcelain's Feelings Collection.
THE WORK
See What We Created
RAK Porcelain launched the Feelings Collection to turn ceramic into a canvas for emotion. We paired three Luxembourg chefs with three feelings, each filmed in their own restaurant: Cyril Molard for nostalgia at Ma Langue Sourit, René Mathieu for passion at La Distillerie, Anne Knepper for joy at Public House. Every shoot ran with a full crew: DoP, creative director, gaffer, sound, and a behind-the-scenes photographer whose images were later featured in the RAK Feelings catalogue. Three films below, and the making-of further down.
Videography
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Photography
BEHIND THE SCENES
THE BRIEF
RAK Porcelain needed a visual campaign for their Feelings Collection, tableware designed to evoke emotion through texture, color, and form. The goal: position the collection as an extension of the chef's artistry, not just dinnerware.
OUR APPROACH
We brought together three renowned chefs across Luxembourg, each cooking in their own restaurant with the Feelings Collection. The shoot combined product photography with live culinary action: no staged food, no artificial setups. Every dish was real, cooked in the moment, and photographed as it happened.
KEY HIGHLIGHTS
- Shot across 3 chef locations in 2 days, each with a distinct culinary identity
- Full crew of 7 including dedicated food stylist and lighting technician
- 35 final gallery images plus 25 behind-the-scenes shots
- Content delivered for web, social media, print catalog, and trade show displays
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